Yann Le Bellégo, Sales Director, Barco Media (Asia Pacific)

Yann Le Bellégo is Sales Director for Barco Media in Asia-Pacific. He is in charge of LED display business activity and has an extensive experience of this market inthe region. Yann has been involved in his career in the development and deployment of the LED displays, starting in particular with Sony Corp. at the early stage of the research and development of blue LED. He holds a PhD in material science from Caen university in France.

Day 2: Saturday 4th October, Session 2: Public screens and public space broadcasting: a new public sphere?

'Barco Media & Entertainment - LED applications''

Barco is a visualization specialist and a world leader in the market of LED displays. LED display is the unchallenged medium for outdoor visualization. It is now commonly used in outdoor sports arena, and gaining recognition as a communication medium in public space. It is experiencing a major evolution in the OHM market with the deployment of outdoor digital signage through networks of LED display. The LED display is also becoming the medium of choice in indoor spaces, becoming a material for designers and architects to fill and compose the space.

Different usages, different contents, different audiences, more and more you will have to answer the question: 'a LED display, yes, but for what application?'